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Lisa Borden Written By Lisa Borden
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Playing With Fire


Candles are often an overlooked cause of poor indoor air quality and can affect our health. Paraffin candles are unfortunately the predominant ones on our shelves. Why? (argh!) Paraffin is very inexpensive – it’s basically the final byproduct in the petroleum refining chain…petroleum sludge, if you will. When paraffin candles are burned, they spew toxins and soot that is harmful to our health (think second-hand tobacco smoke). Many of these conventional candles also have wicks with metal cores that contain lead. Why would you want that in your birthday cake as everyone important to you gathers around with healthy wishes for the guest of honour? Instead, opt for safe birthday candles 
so your birthday wishes stay just as pure as the air you breathe.


When we buy and burn chemical candles, we are harming ourselves and our world. When we make better choices and buy, for example, beeswax candles, we support beekeepers and bees, and, we help save the world. Pretty simple. Beeswax candles leave your air fresher and cleaner - they are a true air purifier and they are the only candle for those with chemical sensitivities or allergies. Also, make sure to select 100% pure beeswax like Orb Candles 
(candles can be labeled as beeswax candles even with only 10% beeswax and many are blended with cheap paraffin to cut costs). Orb Shabbat Candles can be used for holidays, or as classical tapers used for any occasion. They smell beautiful, they look beautiful, and they bring you and your family light, health and happiness.

 

Beeswax may be more expensive, but they have a much slower burn rate, so you’ll be able to use them over and over again.

 

Light, burn safely, blow out. And repeat often.

Celebrate happily and in good health, for you and the world.

Lisa Borden , owner of marketing firm, Borden Communications , offers a holistic approach to consciously marketing responsible brands and services. She encourages everyone to be their own expert by offering new perspectives, and helping them find the clarity to uncover simple solutions to daily challenges. She claims that she is not a coach, a consultant, or a concierge, but rather a strategic blend of all of these roles - working to increase efficiencies, revenue, health and happiness. As a consultant to small businesses, corporations, non-profit organizations, school groups and individuals as well as a dynamic campaign and brand ambassador and motivational speaker, her message is always clear. Every action and every dollar matters and has an impact - so we’d better take each step wisely. Together. Follow Lisa on twitter @LisaBorden.

 

 


(c) Lisa Borden 2012

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