Hot Wheels® Colour Shifters™ Gears Up to Visit Toronto as Part of the Summer Road Trip Across Canada

The World’s #1 Toy Vehicle Unveils its First-Ever Life-Size Hot Wheels® Colour Shifters™ Car

Toronto Residents Invited to Check Out the Life-Size Colour-Shifting Mustang

Toronto, ON, – July, 13, 2010 – The Hot Wheels® Colour Shifters™ Road Trip takes a detour into Toronto to unveil its life-size colour-shifting Mustang. The cool, state-of-the-art Ford Mustang and the Hot Wheels® Colour Shifters™ Trailer has been zooming across the country visiting festivals, camps and family events in various towns and cities. The Road Trip runs all summer long from July to September, giving Canadians of all ages a chance to experience changing the colour of the car themselves. Kids who attend the event can help change the colour of the car, play with Hot Wheels® toys and will also receive a special Hot Wheels® collector booklet, T-shirt and more.

WHO:   The Hot Wheels® Colour Shifters™ team will be on hand to help out with the colour changing process of the car as well as entertain kids. Visitors will get a chance to sit in the Mustang and check out the latest Hot Wheels® Colour Shifters™ toys with kids, parents and fellow Hot Wheels® fanatics.    

WHEN/WHERE:

Visit online for complete list of locations at: http://www.shiftthecar.com

Friday, July 16, 2010
10:00 AM - 6:00 PM
Ontario Place (East Entrance)
955 Lake Shore Blvd. West
Toronto, ON

Sunday July 18, 2010
Times TBD
Sears, Fairview Mall
1800 Sheppard Ave. East
Toronto, ON

Sunday, July 18, 2010
5:00 PM – 8:00 PM
Walmart, Square One
100 City Centre Drive
Mississauga, ON

Tuesday, July 20, 2010
9:00 AM - 11:00 AM
Beaches Recreation Centre
6 Williamson Road
Toronto, ON

Thursday, July 22, 2010
9:00 AM - 12:00 PM
Avenue Road Child Care
1498 Avenue Road
Toronto, ON

Friday, July 23, 2010
9:00 AM - 5:00 PM
Toronto Zoo
361A Old Finch Avenue
Scarborough, ON

About the Hot Wheels® brand

Hot Wheels® cars revolutionized boys’ toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, more than 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels® cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and play sets.

About Mattel

Mattel, Inc., (NASDAQ:MAT) (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price®  brands, including Little People®, Power Wheels®  and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine’s “100 Best Companies to Work For” for the third year in a row, and was ranked among Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Mattel also is recognized among the “World’s Most Ethical Companies.” With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.

Learn more about this Summer Road Trip and discover other Canadian stops at: http://www.shiftthecar.com/

Visit our Calendar at http://www.kidsaroundcanada.com/events to find fun-filled Canada Day events for kids and families across Canada.

We welcome you to submit any additional public Canada Day festivities using the submit link. 

March Break is quickly approaching, and we are pleased to bring you exciting camps and events in Toronto and the GTA, to help you plan a memorable holiday for your child(ren).

Fun-Filled Gymnastics Camp at Gymalaya
Sponsored Listing
Gymalaya camp is designed to build physical, mental and social skills in a fun and non-competitive environment. Activities include: gymnastics, games, dance, crafts, story time and much more fun. State-of-the-art clean and bright facilities. Register early to avoid disappointment as spaces are limited for each camp day!
Contact: Gymalaya Vaughan: (905)760-5655, Gymalaya Newmarket: (905)868-8200, www.gymalaya.com.

 
Creation Recreation
Sponsored Listing
It’s a Mixed Bag of March Break Creations! Register for our half day or full day workshops that include clay, ceramic and glass. Don’t want to commit to a workshop, no problem just drop in anytime between 10am - 6pm and create something unique.
Contact: 1-888-909-TIJA or www.tijaceramicstudio.com.

 
March Break Camp at Steeles-West Gymnastics
Sponsored Listing
The March Break program runs March 15-19 half- days or full days, for 7 -14 year olds. You may register for any single day(s) or for the full week.  The program includes gymnastics activities, active games, crafts, and snack time(s). 601 Magnetic Dr., Unit 21, North York.
Contact: 416-736-8759, swgymnastics@on.aibn.com or www.steeleswestgymnastics.com.

 
PLAYDIUM THE ULTIMATE PLACE TO PLAY!
Sponsored Listing
Playdium is the ultimate interactive, virtual and physical Family Entertainment Centre. Our 40,000 Sq. Ft Game floor features over 200 of today’s most exciting attractions, rides and simulators. Play to win in our exciting Redemption & Prize Zones! Your ultimate choice for interactive fun!
Contact: 905-273-9000, info@playdium.com or www.playdium.com.
 

Real People. Real Stories. Real March Break Adventure!
Sponsored Listing
MARCH BREAK MADNESS at the Children’s Museum
IT’S A FAMILY AFFAIR at Dundurn Castle
SQUEAKY CLEAN at the Steam Museum
A MONUMENTAL MARCH BREAK at Battlefield House
WONDERLAND at Whitehern
VIDEO CAMP at Fieldcote
Contact: www.hamilton.ca/museums
 
 
Active Kids Zone March Break Camp
Sponsored Listing
March Break Camp will be action packed each day with tons of sports and games, crafts and ceramics, cooking and karaoke, time in our amazing Fun Zone and even a few half day field trips! A lunch option, extended hours and daily or weekly registration is available. 
Contact: 416-650-5060 or register online at www.activekidszone.com.  

 
The Clay Room: March Break Masterpieces
Sponsored Listing
Come paint a treasured ceramic keepsake while spending quality time with family or friends.   WALK INS WELCOME.    March Break Camp (15th-19th; week long, full or half day) great for crafty kids: ceramics, creative clay, beading, papier mache, multi-media, fabric fun +more -  registration required.  Birthday Parties too! 279 Danforth Avenue, Toronto.
Contact: 416-466-8474, contact@theclayroom.ca or www.theclayroom.ca. 
 

Wizard World
Sponsored Listing
Toronto’s favorite family March Break destination.  Thrilling stage shows, petting zoo, crafts, rides and inflatable bounce zone will keep kids 2 - 12 running, bouncing, laughing and playing for hours!  Admission only $8.50+gst.  Better Living Centre, Exhibition Place, March 14 - 21 10am - 5pm.  Free lootbags.
Contact:  416.585.WAND (9263), info@wizardworld.ca, www.wizardworld.ca.

 
March Break at Toronto’s Historic Sites
Sponsored Listing
Toronto’s Historic Sites present several great pre-registered day camps as well as family drop-ins for young people to enjoy during March Break. Have a blast exploring life in the city over a hundred years ago! Hands-on fun, cooking, dress up, crafts, making toys, and more!
Contact: www.toronto.ca/camps or call 311.

 
March Break at the CN Tower
Sponsored Listing
Special Admission - March 13-21, 2010 Total Tower Ticket for only $25 (including taxes) - save 30%.
Explore the CN Tower: world’s #1 elevator ride, three observation levels, famous Glass Floor, Himalamazon ride, movie, March Break week activities - Nickelodeon character visits with Doraâ„¢ , SpongeBobâ„¢, Battle Strikers, and more.
Contact: 416-868-6937 or www.cntower.ca. 

ABC Family Literacy Day on January 27, 2009, is a celebration of reading, for all family members.

Learn more about his important day and events happening all week in celebration at http://www.abc-canada.org/en/family_literacy/family_literacy_day.

As the December break approaches, find lots of holiday events for families at www.KidsAroundCanada.com/events. New events are added regularly, so check back often.

Also check the holiday schedule at your local library for special children’s programming.

Pottery Barn Kids is offering sing-a-longs featuring celebrated children’s singers in Toronto and Vancouver between October 28 to 30.

Find the details including the dates, times and performer at each store location at: http://www.potterybarnkids.ca/events

As always, we suggest calling to confirm that the sing-a-longs are happening at the scheduled time and date as planned.

Happy Canada Day!

Wishing you a wonderful celebration of our beautiful country.

Find lots of fun Canada Day events for families at www.kidsaroundcanada.com/events.

Happy Father’s Day to all dads and grandfathers! We wish you a very special day.

Visit our Calendar if you are looking to plan a fun outing at www.kidsaroundcanada.com/events.

Happy Mother’s Day to all the expectant mothers, mothers and grandmothers today (and everyday). You inspire us and we are celebrating you!

Visit our Events Calendar at www.kidsaroundcanada.com/events for lots of ways to celebrate together with your family.

Earth Day is quickly approaching on April 22. It provides a wonderful opportunity to make and put  conservation resolutions into action with our child(ren), and make conservation part of our daily lifestyle. 

Numerous family-friendly Earth Day events throughout the week can also add to the celebration. Visit our Calendar of Events or www.earthday.ca for activities in your community.

Read Lisa Borden’s Green Living column in our E-Magazine to stay informed online.

“We did not inherit the earth from our parents. We are borrowing it from our children.” - Native American Proverb.